AUDI | Lantern Festival Campaign Animation – Character Design & Storyboarding
2023
CLIENT: Audi | AGENCY: Ogilvy Shanghai
In 2023, the Year of the Rabbit, I created character designs and partial storyboards for Audi’s Lantern Festival campaign short film. The core concept played on the phonetic similarity between the “awww” sound of seeing a cute rabbit and “au” in Audi. The film featured rabbits in various styles, including the illustrated rabbit characters I designed.
<PREV NEXT>